Apple is a well-known coffee brand in China. It is a chain enterprise combining foreign product knowledge. It was founded by a well-known entrepreneur in Zhejiang. The brand has always pursued a larger coffee concept in China and a coffee Western restaurant brand more suitable for domestic consumers. So far, it has successfully operated a number of catering brands such as coffee Western restaurant, Teppanyaki, Mulan Huaishi cuisine, and completed the chain plan of 5000 Apple Western restaurants in China according to the company's opening plan within ten years, providing a very convenient national chain business rest network platform for all successful business people in China. A good brand can't only have one product. This is an in-depth knowledge problem of apple as a whole. During the development time at home and abroad, it has certain cooperation with many famous products at home and abroad, so that many people can become repeat customers of the store by improving the product selectivity of consumers. In the future, the company plans to make progress in the deployment of four major regions in China, including East China centered on Hangzhou, central China centered on Wuhan, North China centered on Tianjin and Western China centered on Chongqing. It is expected to complete the chain plan of 5000 Apple Western restaurants in China according to the company's opening plan within ten years. Apple is careful in the selection of product raw materials: it carefully selects high-quality coffee beans, and has strict requirements when purchasing raw materials. It depends not only on the origin of the materials, but also on the detailed color, size and comprehensive quality of the materials. The headquarters has strict standards, so as to make the coffee taste and high quality. Apple production: a professional coffee production and research center composed of excellent coffee technicians has been established. During coffee baking, professional technicians strictly control the temperature to ensure the quality of coffee. In addition, in the coffee grinding process, there are many years of experience in grinding coffee. Under the countless processes carefully controlled by professionals, a cup of good coffee can be born.